Aito Studios SS / 17 Lookbook

Year completed: 2017
Client: Aito Studios

Eetu Räisänen, the lead designer of Aito Studios, wanted to have a lookbook video for his upcoming collection and we wanted to do it in a way that no one has done before. We decided to create a car accident as the pieces of the new collection from Aito Studios are packed into emergency space blankets. The planning of the shoot was crucial since we had a crew of +40 people, burning cars, emergency vehicles and a location 100km from Helsinki.