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FW21 “KAAMOS”
Arcelevn | CREATIVE DIRECTION, ANIMATION, FILM
During the pandemic, fashion world has faced problems never seen before. Fashion weeks and shows have moved to internet and taken virtual forms.
For Arcelevn‘s F/W2021 “KAAMOS” we created a full CGI show by modelling the collection in Marvellous Designer and creating the show in Cinema 4D.
KAAMOS – Period of the year in the Arctic Circle when the sun does not rise over the horizon. Arcelevn Fall Winter 2021 Collection by Eetu Räisänen.
CREDITS
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Created by Arcelevn’s Ville Leppänen, the CGI – which included everything from the catwalk area to the models and clothing – was produced in just three weeks using a workflow similar to the process of creating a physical product. “Creating CGI clothing follows the same principles as creating physical clothing,” Leppänen explains. “The original blueprints are used to create a completely authentic, digital replica of the design. CGI clothing isn’t just pixels on the screen.”
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