An Ode To Colour, Finnish Design Shop | CREATIVE DIRECTION, PHOTOGRAPHY, MOTION & SOUND DESIGN, PRODUCTION
Stills, motion and creative direction for Finnish Design Shop with photographer Bryan Saragosa.
We developed a Black Week campaign that celebrates the enduring allure of Finnish Design Shop’s high-quality and timeless products. In this new body of work, we explore the themes of longevity and the brands’ design philosophy through a blend of interactive elements and carefully composed still life photography.
The main idea behind this campaign was to surprise the existing customers and intrigue new ones by using a playful and immersive visual direction.
In order to achieve that element of surprise, we slightly shifted the visual tone of the previous Black Week campaigns of Finnish Design Shop while retaining the crucial brand elements.
Utilising carefully composed still life photography that captures the essence of the brands’ design philosophy, blending these stills with motions, we were be able to achieve that effect of intrigue. With Bryan Saragosa’s distinct still life photography style, we we able to create sharp and clear product visuals as well as blurred, colourful and playful versions. Each headlining product can be seen under two different lights, the blur as teasing material and the sharper versions as the live campaign visuals.