The Mindscapes Edition | CREATIVE DIRECTION, FILM, ANIMATION

Marimekko Kioski fall/winter 2021 is all about kindness and respect – and being kind to everything and everyone also includes yourself. 🌞
The new edition of Kioski explores the mindscapes of inner well-being and overall life balance through meditative prints and calming colorways combined with the laid-back aesthetic of the ’90s. 🧘‍♀️

We crafted this digital world in collaboration with Marimekko’s creative team, emerging director and photographer Hayley Lê and 3D artist Aliina Kauranne. Aliina’s dreamy pamperland is in perfect synergy with the collection and Hayley’s images. These comfy clouds are based on Maija Isola’s Lokki print, one of the most iconic from Marimekko’s catalog. 🌤

The Kioski fall/winter 2021 sound design was created in collaboration with Licaxxx, a producer and DJ from Tokyo, who has composed a calming piece of music by utilizing a sound library based on field recordings from the Marimekko printing mill.