Veli Creative Oy (“we”) process personal data of Veli Creative’s customers and users of our services and the visitors of the website (“Website”). In this Privacy Policy, the word “Services” refers jointly to the Website and the products and services offered by Veli Creative. In this Privacy Policy, the word “Customer” or “you” refers jointly to our and our group companies’ customers, potential customers and the users of the Services. This Privacy Policy may be updated from time to time in order to reflect the changes in data processing practices or otherwise. You can find the current version on the Website. We will not make substantial changes to this Privacy Policy or reduce the rights of the Customers under this Privacy Policy without providing a notice thereof. This Privacy Policy applies to processing of personal data carried out by Veli Creative as a data controller.




Name: Veli Creative Oy


Company ID: 2398545-5


Correspondence address: Hämeentie 11 A, 00530 Helsinki, Finland


E-mail address:


Contact person: Juho Vesanen




The personal data collected and processed by us can be divided into two general data categories: Customer Data and Analytics Data.


Customer Data


Customer Data is personal data that is typically collected directly from you. We may collect Customer Data from our Customers in a variety of ways, including, when they make a purchase, subscribe to a newsletter or fill out a form. Such personal data include:


— name, home address, email address, phone number


We may also process other information provided by you voluntarily such as:


— marketing opt-ins and opt-outs


— information you provide by phone or in email or chat correspondence with us


We may also receive Customer Data concerning you from third parties, such as contact details. Also, for example, if you connect or login to your account with Facebook, Facebook shares with us personal information about you such as your profile picture, a sample of your Facebook friends and your Facebook ID.


Analytics Data


Although we do not normally use Analytics Data to identify you as an individual, you can sometimes be recognized from it, either alone or when combined or linked with Customer Data. In such situations, Analytics Data can also be considered personal data under applicable laws and we will treat such data as personal data.


We may automatically collect the following Analytics Data when you visit or interact with the Services:


— Device Information. We collect the following information relating to the technical device you use when using the Services:


device and device identification number, device IMEI

country, city

IP address

browser type and version

operating system

Internet service providers

advertising identifier of your device

— Usage Information. We collect information on your use of the Services, such as:


— time spent on the Services


— interaction with the Services


— the URL of the website you visited before and after visiting the Services


— the time and date of your visits to the Services


— the sections of the Services you visited


— the products you searched for while using the Services




We use various technologies to collect and store Analytics Data and other information when the Customers visit the Services, including for example cookies and web beacons.


Cookies are small text files sent and saved on your device that allows us to identify visitors of the Services and facilitate the use of the Services and to create aggregate information of our visitors. This helps us to improve the Services and better serve our Customers. The cookies will not harm your device or files. We use cookies to tailor the Services and the information we provide in accordance with the individual interests of our Customers.


The Customers may choose to set their web browser to refuse cookies, or to alert when cookies are being sent. For example, the following links provide information on how to adjust the cookie settings on some popular browsers:




Google Chrome


Internet Explorer


Mozilla Firefox


Please note that some parts of the Services may not function properly if use of cookies is refused.


A web beacon is a technology that allows identifying readers of websites and emails e.g. for identifying whether an email has been read.


Web analytics services


The Services use Google Analytics and other web analytics services to compile Analytics Data and reports on visitor usage and to help us improve the Services. For an overview of Google Analytics, please visit Google Analytics. It is possible to opt-out of Google Analytics with the following browser add-on tool: Google Analytics opt-out add-on.


What does Veli Creative use cookies and web analytics services for?


We use cookies to build up anonymous statistical information for marketing purposes and to develop our website using Google Analytics. The service allows us to gather information on what site you visited directly prior to accessing our website, what pages on our site you have viewed and when, your age group, the city where you are using our site, your browser and such information listed above. We do not survey this information piece by piece but as a chunk of data, so that we are able e.g. to construct our website to work as quickly and easily as possible on all the most popular devices and browsers. Information gathered via the third-party tools Google Analytics and Facebook Pixel can also help us focus our marketing to the right demographics on other sites, such as Facebook and YouTube.


Read more about our third-party tools:


Facebook Pixel


Google Analytics





There are several purposes of the processing of your personal data by Veli Creative:


To provide the Services and carry out our contractual obligations (legal ground: performance of a contract and, in some cases, our legitimate interest)


We process your personal data to be able to offer the Services to you under the contract between you and Veli Creative.


We use the data for example to handle your payments or any refunds (where applicable). If you contact us regarding an issue, we will use the information provided by you to answer your questions or solve your complaint.


For our legal obligations (legal ground: compliance with a legal obligation)


Veli Creative processes data to enable us to administer and fulfil our obligations under law. This includes data processed for complying with our bookkeeping obligations and providing information to relevant authorities such as tax authorities.


For claims handling and legal processes (legal ground: legitimate interest)


Veli Creative may process personal data in relation to claims handling and legal processes. We may also process data for the prevention of fraud, misuse of our Services and for data, system and network security.


For customer communication and marketing (legal ground: legitimate interest)


Veli Creative may process your personal data to contact you regarding the Services and to inform you of changes relating to them. Your personal data are also used for the purposes of marketing the Services to you.


For quality improvement and trend analysis (legal ground: legitimate interest)


We may also process information about your use of the Services to improve the quality of the Services e.g. by analyzing any trends in the use of the Services.


Legal grounds for processing


Veli Creative processes your personal data to perform our contractual obligations towards you and to comply with legal obligations. Furthermore, we process your personal data to pursue our legitimate interest to run, maintain and develop our business and to create and maintain customer relationships. When choosing to use your data on the basis of our legitimate interests, we weigh our own interests against your right to privacy and e.g. provide you with easy to use opt-out from our marketing communications.


In some parts of the Services, you may be requested to grant your consent for the processing of personal data. In this event, you may withdraw your consent at any time.



Veli Creative stores your personal data primarily within the European Economic Area. However, we have service providers and operations in several geographical locations. As such, we and our service providers may transfer your personal data to, or access it in, jurisdictions outside the European Economic Area or the Customer’s domicile.


We will take steps to ensure that the Customers’ personal data receives an adequate level of protection in the jurisdictions in which they are processed. We provide adequate protection for the transfers of personal data to countries outside of the European Economic Area through a series of agreements with our service providers based on the Standard Contractual Clauses or through other appropriate safeguards, such as the Privacy Shield Framework.



We only share your personal data within the organization of Veli Creative as far as reasonably necessary for the purposes of this Privacy Policy.


We do not share your personal data with third parties outside of Veli Creative’s organization unless one of the following circumstances applies:


For the purposes set out in this Privacy Policy and to authorized service providers


To the extent that third parties need access to personal data in order for us to perform the Services, we provide such third parties with your data to be processed on behalf of us. Furthermore, we may provide your personal data to our affiliates or to authorized service providers who perform services for us (including data storage, accounting, sales and marketing) to process it for us.


When data is processed by third parties on behalf of Veli Creative, Veli Creative has taken the appropriate contractual and organizational measures to ensure that your data are processed exclusively for the purposes specified in this Privacy Policy and in accordance with all applicable laws and regulations and subject to our instructions and appropriate obligations of confidentiality and security measures.


Please bear in mind that if you provide personal data directly to a third party, such as through a link in the Services, the processing is typically based on their policies and standards.


For legal reasons and legal processes


We may share your personal data with third parties outside Veli Creative if we have a good-faith belief that access to and use of the personal data is reasonably necessary to: (i) meet any applicable law, regulation, and/or court order; (ii) detect, prevent, or otherwise address fraud, crime, security or technical issues; and/or (iii) protect the interests, properties or safety of Veli Creative, the Customers or the public as far as in accordance with the law. When possible, we will inform you about such processing.


For other legitimate reasons


If Veli Creative is involved in a merger, acquisition or asset sale, we may transfer your personal data to the third party involved. However, we will continue to ensure the confidentiality of all personal data. We will give notice to all the Customers concerned when the personal data are transferred or become subject to a different Privacy Policy.


With your explicit consent


We may share your personal data with third parties outside Veli Creative when we have your explicit consent to do so. You have the right to withdraw this consent at all times.



Veli Creative does not store your personal data longer than is legally permitted and necessary for the purposes of providing the Services or the relevant parts thereof. The storage period depends on the nature of the information and on the purposes of processing. The maximum period may therefore vary per use.


Personal data may be stored only as long as such processing is required by law or is reasonably necessary for the performance of our contract with you or for our legal obligations or legitimate interests such as claims handling, bookkeeping, internal reporting and reconciliation purposes.



Right to access


You have the right to access and obtain a copy of your personal data processed by us. We may refuse to provide you with a copy of your data in case doing so would adversely affect the rights and freedoms of others.


Right to withdraw consent


In case the processing is based on a consent granted by the Customer, the Customer may withdraw the consent at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.


Right to rectify


You have the right to have incorrect or incomplete personal data we have stored about you corrected or completed.


Right to erasure


You may also ask us to delete your personal data from our systems. We will comply with such request unless we have a legitimate ground to not delete the data.


Right to object


You may have the right to object on grounds relating to your particular situation to the processing of your personal data based on our legitimate interest. We will comply with such objection unless we have a legitimate ground not to. If you object to the further processing of your personal data, this may lead to fewer possibilities to use the Services.


Right to restriction of processing


You may request us to restrict processing of personal data for example when your data erasure, rectification or objection requests are pending and/or when we do not have legitimate grounds to process your data. This may however lead to fewer possibilities to use the Services.


Right to data portability


You have the right to receive the personal data you have provided to us yourself in a structured and commonly used format and to independently transmit those data to a third party.


How to use your rights


The abovementioned rights may be used by sending a letter or an e-mail to us on the addresses set out above, including the following information: the full name, address, e-mail address and a phone number. We may request the provision of additional information necessary to confirm the identity of the Customer. We may reject requests that are unreasonably repetitive, excessive or manifestly unfounded.



The Customer has the right to object to and prohibit us from using the Customer’s personal data for direct marketing purposes and profiling made for direct marketing purposes by contacting us on the addresses indicated above or by using the unsubscribe possibility offered in connection with any direct marketing messages. Where you object to processing of your personal data for direct marketing purposes, the personal data will no longer be processed for such purposes.



In case the Customer considers our processing of personal data to be inconsistent with the applicable data protection laws, a complaint may be lodged with the local supervisory authority for data protection. In Finland, the local supervisory authority is the Data Protection Ombudsman (



We use administrative, organizational, technical, and physical safeguards to protect the personal data we collect and process. Measures include for example, where appropriate, encryption, pseudonymization, firewalls, secure facilities and access right systems. Our security controls are designed to maintain an appropriate level of data confidentiality, integrity, availability, resilience and ability to restore the data.


Should despite of the security measures, a security breach occur that is likely to have negative effects to the privacy of the Customers, we will inform the relevant Customers as well as relevant authorities when required by applicable data protection laws, about the breach as soon as possible.