Adidas & Marimekko | FILM, DIRECTION

The art of performance. 🌸

We had the chance to capture the very unique collaboration between Adidas and Marimekko. The two brands worked together to celebrate femininity and resilience, by fusing Marimekko’s art of print making and Adidas’ high-performance clothing expertise. The face of this campaign for Boozt is the Finnish heptathlete, Maria Huntington, at home in her elements. 🌿