Hetkinen is a Finnish lifestyle company that creates small pine wood based design items and cosmetics. We really connected with their ethos of using minimal ingredients and staying in harmony with nature. Hetkinen trusted us to create a film that celebrates this philosophy and gave us complete creative freedom throughout the production. Director Jenni Salonen designed a minimalist, but playful setting and sound designer Akseli Soini paired the images with a soundscape inspired by nature.
“In designing our products we start from pure and minimal ingredients. We don’t “fancy up” our products with endless lists of posh ingredients. Instead, we remove everything extra and keep our products as minimalistic as possible.
All the products are made of 100 per cent natural ingredients. They don’t contain any artificial fragrances or additives. Our entire product line is vegan and all the ingredients we use are plant based. Everything is made in harmony with nature.”