The World of a Billion Colors
OnePlus – The World of a Billion Colors | FILM
Enter the world of a billion colours 🎨
One Plus tasked us to produce a commercial for the launch of their latest OnePlus 10 Pro, co-developed with Hasselblad. The challenge: Create a film that showcases the OnePlus 10 Pro as the world’s best camera phone.
Let us tell you, in a grey tunnel, things might not always be as they seem.
Together with the director, Eino Manner, we ideated an elegant atmosphere of style and derive the inspiration from the fashion industry.
The film takes place in a gray abstract space and tunnel, where the play created by light and color unexpectedly surrounds the actors. This idea of scenery came to us from references of art installations, as the director believes that bringing this kind of approach into a commercial context speaks for the elegance of the phone.
It was shot in a studio where an acrylic two-walled tunnel is built that folds the colors beautifully. At the end of the tunnel is an infinity wall, in front of which stand Jare and Ville (JVG).