Recruitment Week AW22
Alko – Rekry | ART DIRECTION, 3D ANIMATION
Alko, the state-owned alcohol store of Finland, wanted to launch a recruitment campaign for the last trimester of 2022.
Alko is known to provide in-depth training to its employees in order to ensure a high service quality. The level of knowledge you’ll get from working at Alko is one of the most sought after factors for people to apply. Employers of Alko are proud of their knowledge, which can be seen that it comes with the uniform.
Anybody can wear it to activate all of the powers it brings.
The idea was to bring these uniforms into a high-fashion inspired world of fashion and catwalks.
We were approached with a brief idea of shooting this in a green screen studio and to have a high-fashion inspired look.
Our take to that was to re-think it fully in 3D.
We designed the world in Unreal Engine with 3D artist Matti Vilho. Taking inspiration from the fashion world and it’s runways, always pushing boundaries with surreal props and settings – we came up with a dreamy winery setting with giant grapes, rustic floors and pink skies.
All the uniforms were modelled according to the real sewing patterns and emulated the textures in the 3D environment to make them as realistic as possible.
We then organised a shooting day with real-time monitoring of the world and models for the client. We shot video clips and still photos in the digital world, as it would be an extension of our own. Still images are shot by Veikko Kähkönen.