Attraction Magazine

Year completed: 2022

Attraction Magazine | CREATIVE DIRECTION, GRAPHIC DESIGN, EDITORIAL

The Law of Attraction is a belief that positive or negative thoughts bring positive or negative experiences into a person’s life. You can take responsibility for your reality.

Attraction Magazine is an annual magazine for the appreciation of visual curiosity, an inner-exploration through arts and all things visuals.

To understand ourselves, we need to understand the world surrounding us.

CREDITS

Purpose

Attraction Magazine serves the visually curious. With each new issue, we aim at exploring a certain theme through visual arts and graphic design.

Attraction Magazine is our annual passion project that encourages us to meet new people, explore our curiosity, learn new skills and find the creative discipline in organising all of these things into something tangible so that it can be shared with others. It’s an on-going study that trains us in becoming more aware of our surroundings and the way of how we work and live as creative people.

Editorial Approach

The magazine covers art, creative direction, audiovisual art, installation, photography, ceramics and sculpting to name a few. Attraction is a canvas for creative play. It aims to inspire, associate and cultivate a more flourishing ground for the art of creating while affirming the community. Each issue is filled with interviews, essays, short stories, visual studies and poems by, and of, people who we admire and look up to.

With Attraction Magazine, we aim at broadening our artistic and creative perspectives as well as testing new things. We approach it as a playground, with a child-like mind. We are constantly trying to push boundaries in the topics covered and how it is brought to our audience.

For each issue, we carefully curate a selection of artists, creatives, directors and anyone evolving in the field of arts and design around the world.

Artistic Approach

Bright and vibrant colours, a fun and whimsical aesthetic and more visual elements were used to emphasise a lively and energetic feel. In this magazine, the design is playful and lighthearted, with a focus on bringing a sense of joy and delight to the reader.

Typography is also an important element of the overall visual direction. With the use of bold and industrial fonts we convey a sense of strength and power. The use of all caps and heavy weights is recurring through the magazine, as is the use of lettering that is slightly distorted or off-kilter.

We incorporated elements of humour and quirkiness to evoke a sense of fun and playfulness. We reached in our multidisciplinary expertise to bring different techniques together. By using a combination of hand-drawn illustrations and digital techniques, as well as a bold and graphic colour palette, we achieved the lively feeling we were after.

The overall aesthetic is energetic and vibrant, with a focus on engaging the viewer’s imagination and sense of wonder.

We also stressed the importance of collaboration and cross-functional elements in the creative process. We attempted tap into diverse perspectives and expertise, which is why Jenni Salonen and Antoine Paikert closely collaborated in the visual development of the magazine.

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Attraction Magazine – Issue 003: Urgency | CREATIVE DIRECTION, DESIGN

In the third issue of Attraction Magazine, we are exploring the sense of urgency in our personal lives (identity) and in the world surrounding us (society and nature). Urgency, that comes from somewhere deep within us – a driving force that has to surface. However, urgency does not always coexist with importance. But if it does, powerful things can happen, fast.

This topic is explored through interviews, essays, short stories and poems created by, and of, people who inspire us.

Designed and published by Veli.

Get your copy here.

Attraction Magazine – Issue 002: The Director Issue | CREATIVE DIRECTION, DESIGN

Attraction Magazine’s second issue focuses on the world of Directors. Through interviews, visual essays, and reports, the reader can explore the world of directors, discover the directors’ takes on their respective industries and grand matters.

In this issue, you find established directors telling their stories, such as Anton Tammi, who recently won “The Video of The Year” at the MTV Music Video Awards and various other prizes for his work for The Weeknd. Ezra Miller, who’s multidisciplinary work has gotten him clients like Alexander Wang and Nike, as well as a possibility to create an immersive A/V live set for the infamous DJ and producer Objekt. Choreographer and director Ima Iduozee talks about directing movement, while the founders of The Community, a Paris based art collective and gallery share their story. This issue also features Helen Korpak, Auden Bui, David Chao, Erwin Laiho, and more.  This second issue, The Director Issue, was released in August 2021.

Designed and published by Veli.

attractionmagazine.net

Attraction Magazine – Issue 001: Creativity | CREATIVE DIRECTION, DESIGN

Attraction is an annual magazine for the appreciation of visual curiosity. The magazine covers art, creative direction, audiovisual art, installation, photography, ceramics and sculpting to name a few. Attraction is a canvas for creative play. It aims to inspire, associate and cultivate a more flourishing ground for the art of creating while affirming the community.

In the first issue of Attraction Magazine we talk about creativity and feed our curiosity with visual fireworks. Between the covers we have in-depth interviews with artists which are accompanied with a sketchbook, comic strips, an essay on commercial art, quirks and collections, photo essays, a short story and a custom made sticker sheet. The first issue Creativity was released in December 2020.

Designed and published by Veli.

attractionmagazine.net