No added sugar

Year completed: 2021
Client: Valio


Valio – Ei lisättyä sokeria | FILM

It is a picturesque day in Finland’s breathtaking lake landscape. A tourist bus runs calmly through its route, as any other day, when suddenly something grand and incredible obscures the view… Our goal for the campaign was to make sure every Finn would know Valio’s new “No Added Sugar” label. I mean, how else would you have done it?