Nike New Football

Year completed: 2021
Client: Nike

The Land of New Football

Nike Football introduced The Land of New Football – an exciting new vision for football run by real heroes who stand for equality, creativity and for the better game.

In order to unite the world under the Land of New Football, Nike needed a symbol that came to life with personality and vibrance. We were honoured to create a joyful and disobedient version of their symbol with our Artist Aliina Kauranne.


The Land of New Football initiative was launched as the Euros (2020) started. Nike wants to bring together players from all corners. Whether one is playing on sandy Bondi Beach or in a canyon somewhere in Asia or a grass pitch in Spain. This is the reason why the symbol of The Land of New Football is a combination football – globe.

“This is my version of the symbol, it turned out cute n wobbly with an intense football cloud with frickin’ nice pamper boots made for kickin’ some balls ⚽️⚽️” – Aliina Kauranne