Veri, More Human | CREATIVE DIRECTION, FILM, PRODUCTION
We were approached by Veri – a company that helps people improve and understand their metabolic health – with a task of scripting and creating a brand awareness film that the Co-founder and CEO Anttoni Aniebonam would present on stage at this years Slush.
The main task was to highlight their human based approach instead of being associated with biohacking as is the case with many new health tech products.”When we say ”More human”, it tells us to re-shift our attention to the now. It’s a rallying cry to ignore the optimisers, quit the magic diets and stop the rat races.
To not subscribe to the always-on mentality, but embrace being and staying human. ”With this background in mind, the director Juho Vesanen crafted an abstract mental space that focused on listening. Listening to you. The key message being that the seek of perfection is not the goal – finding the balance is.